Built from bad ideas, long drives, and cars that probably shouldn’t have made it.

Misfire Collective started somewhere between roadside breakdowns, marketplace car deals, late-night edits, and the kind of road trips that turn into stories.

We’re not a supercar brand.
We’re not polished.
And we’re definitely not interested in pretending everything always goes to plan.

Misfire is about the cars that still get driven.
The projects that keep fighting.
The people who take the long route home just because the road looks better at sunset.

From diesel estates and tired Volvos to camera rigs, road trips, film projects, and questionable financial decisions — this is a collection built around motion, memories, and imperfect machines.

The clothing, films, stickers, and stories are all part of the same thing:
keeping car culture human.

Because sometimes the best moments happen somewhere between a full tank and a check engine light.

What We Do

• Automotive films

• Road trip content

• Apparel & stickers

• Car photography

• Story-driven automotive media

• Questionable motoring decisions

Somewhere after sunset, somewhere before a breakdown.